CAA Executive Team

  • Cocoa Association of Asia
  • CAA Executive Team

Executive Committee

Chairman

Elie Fouché

Barry Callebaut

Vice Chairman

Michelle Cui

Ecom AgroIndustrial Corporation

Treasurer

Heong Yong Kong

Mars Wrigley

Secretary

Saurabh Suri

ofi

CAA Secretariat Team

Chief Operating Officer Secretary-General

Shirley Ruth Choo

Shirley is responsible for designing, leading the association’s strategies, and implementing policies that align with the association’s vision and mission objectives. She also manages the Private-Public-Partnership (PPP), membership engagement and oversees revenue, and P&L.

Content Marketing Specialist

Amanda Lim

Amanda assists in curating the association’s calendar of activities, developing content marketing strategies to boost member engagement.

Sub Committees and Working Groups

Sustainability

Director for Sustainability

Fay Fay Choo

Mars Inc

Fay Fay is the Asia Cocoa Director at Mars Wrigley
Sustainability Committee

Imam Suharto

ofi

Imam Suharto is Head of Cocoa Sustainability Indonesia at ofi
Sustainability Committee

Paul Arendsen

Barry Callebaut

Paul is head of Cocoa Sourcing APAC at Barry Callebaut
JB Cocoa

Louis Koo

Louis Koo is the Regional Sustainability Manager for SEA at JB Cocoa.

GCB Cocoa Singapore Pte Ltd

Joyce Hia

Joyce Hia is a trader at GCB Cocoa Singapore Pte Ltd

Rainforest Alliance

Chandra Panjiwibowo

Chandra Panjiwibowo is the Asia Pacific Director at Rainforest Alliance

Puratos Grand-Place Vietnam

Selene Scotton

Selene Scotton is the Regional Cocoa Manager APAC at Puratos Grand-Place

Mondelēz International

Sitti Asmayanti Andi

Andi Sitti Asmayanti (Yanti) is Director Director of Sustainability for South East Asia at Mondelēz International

Nestle

Hui Pin / Maxime Durand

Hui Pin Lim is the Global Procurement Manager, Cocoa Product, Nestle

Cargill

Joleen Goh

Joleen Goh is Cocoa & Chocolate Product Line Director APAC at Cargill

Trade Policy

Director for Trade Policy

SAURABH SURI

ofi

Saurabh is the senior vice president at ofi
Trade Policy Committee

Lau Han Ching

Barry Callebaut

Han Ching is the Regulatory Affairs Manager, Asia Pacific at Barry Callebaut Services Asia Pacific Sdn. Bhd
Trade Policy Committee

Heong Yong Kong

Mars Wrigley

Heong Yong Kong is the Strategic Sourcing Manager Cocoa at Mars Wrigley

Food Safety, Quality & Regulatory

Director

Ho Kim Tong

Cargill

Kim Tong is the Food Safety, Quality and Regulatory Product Line Expert at Cargill
Committee member

Irene Liew

Barry Callebaut

Irene is the Regional Quality Manager – Cocoa & Project at Barry Callebaut Asia Pacific
Committee member

Chong Ken Boon

Mars Wrigley

Ken Boon is the Regional SQA Manager at Mars Wrigley

Knowledge

Director

Darren Stetzel

StoneX

Darren is the Vice President for Softs & Ags, Asia of StoneX.
Committee member

Dhanya Nair

FrieslandCampina

Dhanya Nair is a Global Procurement Manager at FrieslandCampina
Committee member

Lester Lim

Barry Callebaut Asia Pacific Pte Ltd

Lester is the Senior Combined Ratio Manager at Barry Callebaut.
Committee member

Eric Bergman

JSG Commodities

Eric is the Head of the Cocoa and Coffee department at JSG Commodities.
Committee member

Tey Yu Xiang

JB Cocoa

Yu Xiang is the Corporate Planning Executive at JBCocoa
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